We helped France Tourism (Atout France) uncover the most cost efficient production resources and delivered over 50+ pieces of content for one of their european campaigns targeting the UK market. The challenge was to tell authentic stories about the region of Hauts de France with P&O Ferries targeting two very specific and different audiences, Empty Nesters & Families. By recruiting relevant Influencers to star in the stories we were able to create a number of authentic stories about a 7 day trip across the beautiful region of Hauts De France, which were very different, highlighting the relevant experiences to two very different consumers.
