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What if… creating single used, disposable content were a crime

In this short fiction film, Carlijn shows you why we should rethink the way we are creating content. Why do we spend so much time, money and energy on content and campaigns that will be used only once or for a very short period of time. Why not invest more in evergreen content. Content that attracts and retains an audience for a longer period? Years even?

 

In this short fiction film, Carlijn shows you why we should rethink the way we are creating content. Why do we spend so much time, money and energy on content and campaigns that will be used only once or for a very short period of time. Why not invest more in evergreen content. Content that attracts and retains an audience for a longer period of time? Years even?

This short film was created for the Content Marketing World conference in October 2021. Content Marketing World is the largest content marketing conference in the world and was in hybrid form in 2021 due to the pandemic. Instead of another Powerpoint with a talking head, Carlijn used actual storytelling to make her point.

The audience loved it:
“Love Love Loved the format of this breakout session. Creative, engaging and so original!” “Great way to use the virtual conference format.”

“Such a clever way to know your audience and really key in on what matters, while staying incredibly interesting.”

“LOVED the creativity and how it takes you from A to B in your thinking on serial content for marketing.”

“This was amazing 😀 Such a creative way to show, not tell :)”

“Very creative and memorable. I will certainly remember this session and content.”

“Very creative, innovative session!”

“Wow – this was an incredible presentation. It was very informative but also presented in a fun and engaging way which only demonstrated the importance of her key takeaways.”

“Fun use of video for this presentation. Great content and spot on with where content marketing is and where it’s continuing to go. Excellent!”

“This by far was the best session I’ve ever been to. The production value alone was incredible.”

“Carlijn took such an awesome approach to explain something that we should have all been doing a long time ago. Her acting was incredible as well.”

“The production quality for this presentation was phenomenal, with great use of SFX and acting combined with actionable information. Well done!”

“Now THAT is how you do a virtual breakout session. Just…wow.”

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