As St Patrick’s Day parades the world over were cancelled this year due to coronavirus, a new film from Guinness acknowledges that this year “things feel different” but adopts a keep calm and carry on approach. the ad points out, Guinness has played a pretty central role in St Patrick’s Day celebrations throughout the black stuff’s 260-year history.
Here the brand is suggesting that it can this year too, just in very different circumstances. And as for the parade? “Don’t worry, we’ll march again” says the voiceover. However you choose to celebrate St. Patrick’s Day this year, stay safe and be good to one another. Guinness today is committing $500,000 through their Guinness Gives Back Fund to help communities where we live, work and celebrate.