It’s fair to say everyone is keen to stick it to 2020 and the team from Circles Life are more than willing to say what everyone is thinking in their Ode to 2020 ad. To launch the brand in the Australian market the Singapore based Telco chose local Agency Do. and Production house, Hellofuture TV, to script and produce an online campaign that would cut through to the millennials and speak their frustrated language during this global lockdown. The film has a clever use of shot footage, stock footage, sound design and editing reminiscent of a 90’s skateboard film. Circles Life hoping that by being the voice that gives a f..k you to 2020 and also a cheap alternative to other Telco’s, it will be just what is needed in the Australian market.
