Tesco has placed the general public at the heart of its latest Food Love Stories campaign, as it celebrates newfound passions for home cooking, as a result of the UK’s Covid-19 lockdown.
Prior to lockdown, Tesco revealed the average person cooked four to six meals per week from scratch, less than one meal a day. Now, the average person is cooking between 17 to 21 meals per week – four times the amount they used to.
40% of Brits believe that staying home and cooking from scratch during the lockdown has reignited their passion for cooking. 89% said they intend to cook long after the lockdown ends.