Lay’s is the official snack of UEFA Champions League for the 4th year now, and we would crash 2020’s edition by bringing back a 90’s icon – Tazos – as the plan’s icing on the cake
It was all set and Lay’s UCL prized bags were popping up at the market when lockdown began and UCL was put on hold…Keep calm and summon up Daniel Alves!
The most titled soccer player in history got to develop two new skills: become an ace also in Tazos and to be a great self content producer Luckily he counted on a little help from his coaches: audience highly engaged with Dani’s authentic, spontaneous and zero cost production content, and shared many tazos tips with him after a pool of interactive content capturing his evolution
And even in this adverse moment Lay’s provided smiles, fun and entertainment to consumers, taking it’s brand awareness and consideration into another level.
