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M&Ms - Are You Gameshow - Joel Creasey

Harnessing the freshly cancelled and extremely popular Melbourne comedy festival and the plethora of comedy talent that would have been appearing here, comes a fun series . The six-part series aims to connect Australians through laughter, with some of Melbourne International Comedy Festival’s favourite faces stepping up to the challenge from the comfort of their loungeroom to yours. Claire Hooper is joined by some of Australia’s favourite comedians – Joel Creasey, Denise Scott, Nick Cody, Susie Youssef, Nath Valvo and Nazeem Hussain.

Hosted by the witty and wonderful Claire Hooper, Are You Gameshow? is broadcast from the couch, for the couch and by the couch. Each of our fearless contestants choose an M&M’S® from a pack and the game begins. The minds and skills of our Aussie comedians are put to the test through a series of fun questions and tasks, with each M&M’S® colour per round representing a unique and challenging gameshow category for the comedians to master.

Utilising the wide reach of the Melbourne comedy festival audience by playing it on their site and producing in a COVID safe way by having the talent film remotely form their lounge rooms. It’s created a really fun, engaging and tonally right content series for the brand.

It also cleverly harnesses the trended increase in quizzes during COVID. Brightening and adding spark to lockdown in a really fun and positive way.

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