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Biites ethical guidelines and conditions


Our mission is to serve consumers a broad range of videos that are high-quality, entertaining, and authentic. To achieve this standard we ask our partners to follow the guidelines below.

1.1 Biites is a video platform dedicated to commercially developed and sponsored films and videos. This includes native advertising videos, branded content videos and sponsored shows (also known as AFP formats: advertiser-funded programmes). All videos and films on Biites have one or more commercial ’sponsors’. They are clearly identified next to all films.

1.2 Biites is a platform developed for longer video formats and series of videos. The common denominator for them all is that they have a narrative or an entertainment element, e.g. documentaries, series, debate shows, reports or entertainment films.

1.3 The content of the videos must adhere to all relevant legislation, including legislation pertaining to marketing, e-commerce, and personal data as well as specific legislation concerning specific areas of business. The responsibility for this falls on the owner and sponsor of the film and video content. As a Biites customer you understand and accept that you are solely responsible for your content and the consequences of publishing it on Biites. Biites in no way supports or endorses content, opinions, recommendations or advice shared in the content. Furthermore, Biites denies any responsibility related to the content of all videos and films on the platform.

1.4 If Biites becomes aware of any potential violation of our terms and conditions, we reserve the right to remove videos and films, according to our general terms and conditions.

1.5 At the start of all videos or movies, it must be clearly stated who is sponsoring and submitting the video content. This can be done, for example, by clearly using logos identifying the parties involved or as prescribed by the applicable Ombudsman legislation and practices.

The content of videos and films on Biites must not be offensive and must be ethically sound. Therefore, we have adopted the following guidelines for prohibited and limited content.

2.1 Prohibited content

Biites does not allow the following type of videos and films:

2.1.1 Videos and films may not promote or contain images, text or talk about illegal products, hate or violence, weapons, pyramid games or religious content. Videos or movies that do not comply with our guidelines will be removed from the site and the commercial sender may be excluded from showing videos or movies on Biites. Products and services mentioned in the videos must be legitimate to use in the jurisdiction where they appear. This responsibility is the responsibility of the sponsor of the video.

2.1.2 Discrimination
Videos and films must not discriminate or encourage discrimination or otherwise be offensive to persons based on personal characteristics and relationships such as race, ethnicity, color, national origin, religion, age, gender, sexual orientation, gender identity, family status, disability, medical or genetic disease.

2.1.3 Personal qualities and sensitive content
Videos and films may not contain content that negatively (directly or indirectly) refers to personal attributes or relationships. This includes direct or indirect reference to a person’s race, ethnic origin, religion, beliefs, age, sexual orientation or sexual habits, gender identity, disability, illness (including physical or mental health), financial status, membership of a trade union, criminal record or name. Biites also does not allow videos or films to advertise products or services using sensitive categories such as suggested or actual information on economic status, suspected/actual criminal behavior, health, political position/attitude, racial or ethnic origin, religious or philosophical affiliation/belief, sexual behavior or orientation or membership of trade unions.

2.1.4 Tobacco products
Biites does not allow videos and films that are related to cigarettes, pipes, cigars, tobacco and related products. Legal products and services promoting smoking cessation are allowed.

2.1.5 Drugs and drug-related products
Videos and films must not promote the sale or use of illicit drugs, medical drugs or recreational drugs.

2.1.6 Unsafe food supplements
Videos and films must not promote the sale or use of dietary supplements, which, in Biites’ own opinion, are perceived as unsafe.

2.1.7 Weapons, ammunition or explosives
Videos and films may not promote the sale or use of weapons, ammunition or explosives.

2.1.8 Adult products or services
Videos and films must not promote the sale or use of adult products or services. Videos and movies must not contain adult content. This includes nudity, depiction of people in positions that show or imply sex, or activities that are very daring or sexually provocative. Biites will be the sole judge of this.

2.1.9 Sensational content

Videos and films must not contain offensive, disconcerting, disrespectful or excessively violent content. Biites will be the sole judge of this.

2.1.10 External landing pages

Videos, films and supplies text and links must not lead people to non-functional landing pages. This includes landing pages with content that hamper a person’s ability to navigate away from the page. Biites will be the sole judge of this.

2.1.11 Monitoring equipment
Videos and films must not promote the sale of spy cameras, devices for tracking cellphones or other hidden monitoring equipment

2.1.12 Grammar and incorrect use of language

Videos and films as well as supplied text must not contain incorrect or incorrect grammar and punctuation. Symbols, numbers and letters must be used correctly. Likewise, bad language and swearing is also prohibited.

2.1.13 Personal health

Videos and films must not contain “before and after” images or images of unexpected or unlikely results. Film content must not imply or attempt to generate negative self-perception to promote slimming products or other health-related products. Videos and movies for health, fitness or weight loss should be targeted at people who are 18 years of age or older.

2.1.14 Special short-term and payday loans
Videos and films may not promote special short-term loans, advances or other short-term benefits that are intended to cover a person’s expenses until the next payday.

2.1.15 Multi-Level Marketing
Videos and films that promote earnings opportunities must fully describe the product or business model and must not promote business models that offer quick profit on a small investment, including multi-level marketing opportunities

2.1.16 All-pay auctions
Videos and films may not promote all-pay auctions, bidding-fee auctions or other similar business models.

2.1.17 False documents

Videos and films must not promote false documents, such as fake academic degrees or immigration papers.

2.1.18 Endangered animals and fur
Although legitimate in the jurisdiction in question, Biites do not allow videos and films for fur and products made of fur, fur or parts of animals found on official lists of endangered animals.

2.2.1 Alcohol
Videos or films that promote or contain references to alcohol must comply with all applicable local and international laws, mandatory or established industry regulations, guidelines, licenses, and approvals, and include age and country targeting criteria in accordance with applicable local laws.

2.2.2 Gambling with real money
Videos and films promoting online games with real money and skill games including online casino, sports games, bingo or poker, are only allowed with prior written permission. Videos and movies for authorised gambling and authorised skill games and lottery games must be targeted to people over the age of 18 in the jurisdiction area covered by the authorisation.

2.2.3 Online Pharmacies
Videos and films must not promote the sale of medical prescriptions. Ads for online pharmacies or physical pharmacies are permitted only after prior written permission.

2.2.4 Supplements
Videos and films that promote approved dietary supplements and herbal remedies may only be targeted at people who are at least 18 years old.

2.2.5 Subscription services
Videos and films about subscription services, or videos and movies that promote products or services that contain negative subscriptions such as Auto Renewal, Payment Products where free use is converted for paid use, or mobile marketing is subject to our requirement to comply with applicable laws.