This year we all live one of the moments that last in our memory forever.
El Corte Inglés and El Cañonazo Transmedia belong to a team for #EstamosATuLado. The campaign includes more than 200 pieces for 3 months, about 30 hours of content. We created formats to go with users during the quarantine due to Covid19 pandemic.
Includes: The song ‘Hora de Soñar’ with David Rees, 6 children’s video stories, activities for the little ones at home, and content dissemination with a multitude of influencers. All stories extol educational values such as love, friendship, creativity, empathy, or communication.