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Fernando Marías Yo me quede en casa y leo Ámbito Cultural El Corte Inglés

This year we all live one of the moments that last in our memory forever.

El Corte Inglés and El Cañonazo Transmedia belong to a team for #EstamosATuLado. The campaign includes more than 200 pieces for 3 months, about 30 hours of content. We created formats to go with users during the quarantine due to Covid19 pandemic.

Includes: The song ‘Hora de Soñar’ with David Rees, 6 children’s video stories, activities for the little ones at home, and content dissemination with a multitude of influencers. All stories extol educational values such as love, friendship, creativity, empathy, or communication.

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