Back to school is always an important sales period for Best Buy, but it’s even more so this year when so many people will need technology for online learning. The spot showcases the latest technology available at Best Buy, including the Microsoft Surface 3, Bose headphones, the Asus ZenBook Flip and the Garmin Venu smartwatch.
So far so normal. But in what has become an increasingly common tactic during COVID, the spot was shot remotely, with actors using smartphones and natural lighting to capture the footage.
The spot also features a heavy emphasis on BestBuy.ca, addressing potential consumer reluctance about shopping in-store this year because of COVID. To underscore that message, the closing message is “quickly, safely and confidently.”