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Dell XPS Creator Series Eugene Tan on the marriage of tech and photography

Like many, our clients have faced the challenges of COVID-19. Earlier this year, we went from having a campaign which involved activations at a number of global and local events (including SXSW and Vivid) to having to re-plan our entire year! Staying true to our brand strategy of driving relevance and speaking with an authentic local Australian voice, we’ve developed a content series in partnership with Channel 10 and CBSI called ‘XPS Creator Series’.

Coinciding with the launch of the new XPS 15, a laptop designed for creators, we identified 5 key pillars and partnered with established celebrities/influencers to bring their skills and insights regarding their craft to the Dell audience – Fashionista (Tash Oakley), Fitness Guru (Tim Robard & Anna Heinrich), Foodie (Matt Sinclair), Musician (Stan Walker) and Photographer (Aquabumps).

Each of our celebs showcased how they use the XPS in their craft, and tasked viewers to create their own content at home, for their chance to win an XPS 15 and bespoke prize pack. The campaign was fully integrated across 10 Play, Studio 10 and CBSI

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