The biites blog

• Epic Mountains on Two Wheels

  10/04/2018

  In our daily work at biites.com we are lucky, to constantly have the opportunity be exposed to, and deal with, great branded films of all kinds. Now and again a great piece of content stands out. On this occasion we’d like to share one of those great pieces and share why we think Visit Norway’s film ‘Exploring the Fjords’ deserves to be singled out as an example of ‘best practice’ when it comes to video content.

  Focus, focus, focus…

  The Visit Norway video follows members of the Copenhagen-based Rapha Cycling Club as they cycle their way through the trialling steep, winding mountain roads of Fjord Norway.

  The fine-tuned focus in the video is remarkable and commendable for two reasons – reasons that we advise other brands, businesses and organisations to pay attention to:

  1. The video has a narrow, well defined target group: cyclists. The video is about them, and the story is made for them. By focusing on the target group and creating something highly specific for this group, Visit Norway has managed to make a video that is so on-point and well-made that it attracts general admiration too, based on its sheer quality. Instead of spreading thin, and aiming to be ‘everything for everyone’, Visit Norway have yielded a great overall effect by being specific, niche and specialised.

   

  2. With a risk of repeating ourselves – the focal point in the video is the cyclists. Meaning that Norway (the actual product here), is the backdrop and merely an aid to the story overall. While Norway is integral to the story, it is not the story nor the driver, of the message. By showcasing humility and granting importance to the narrative and the target group first and foremost, Visit Norway have created and established an authenticity through their video. They have downplayed the product “Norway” and upgraded the value creation for the target group. It’s brave, stands as a strong messages and shows how you can increase audience attention.

   

  Aspiration and invitation

  The Visit Norway club is not exclusive. The narrative of the video is based around a highly skilled, yet amateur, club of cycling enthusiasts. They showcase a group of people full of passion, who through their own ambitions and aspirations show a remarkable level of motivation. The viewer gets a glimpse into a world which is admirable and inviting. What’s not to like?

  We (at biites) have met comments such as “why travel south to France, when we have everything for the perfect cycling trip just up north from us? That’s were my next cycling trip should take place!” from cycling enthusiasts who have watched the video.

  And with such comments, we believe that the mission of the branded content video is completely fulfilled – through captivating and inviting storytelling.

  Stunning Visuals

  The Visit Norway tagline ’Powered by Nature’ is visually evident throughout the video. The message comes to life through Norway’s stunning scenery. You cannot help being sucked into the dramatic views and beautiful landscapes. Wanting to feel it all in “real life”.

  There are plenty of ways to create great video content and Visit Norway’s film is one example of how it can be done beautifully and effectively.

  Watch the whole video (in Danish) ‘Exploring the Fjords’

• 3 Ways to Engage Your Audience with Advertiser Funded Programmes (AFPs)

  16/03/2018

  Read the latest blog post written by our CEO and founder, Nina Nørgaard Jacobsen, for Native Advertising Institute about how brands can engage their audiences through video content.

  In the blog post Nina has gathered insights from our audiences in order to define what good AFPs are and has identified three ways to create engaging AFPs.

  Hopefully, this can inspire you and your team to create even more engaging and relevant AFPs.

  Read the blog post and get inspired here.

• biites' CEO and Founder Nina Nørgaard Jacobsen in conversation with Native Advertising Institute

  01/02/2018

  Watch biites’ CEO and founder, Nina Nørgaard Jacobsen, explain the idea behind, and the ambitions of, biites at the Native Days conference in Berlin in November 2017.

  See and/or read the interview here:

  Does an AFP Only Platform Have a Future?